Enter cost and price
Price from a target margin
How to use the margin calculator
When pricing products, handmade goods or menu items, you want a quick read on "how much profit at this price?". From cost and price, this tool computes gross profit, margin, cost ratio and markup together.
Two calculations
The top card derives the ratios from cost and price; the bottom card works back to the price from a target margin. For "cost 600 with a 40% margin", the required price appears instantly.
Margin vs markup
The same "profit rate" differs as margin (profit ÷ price) and markup (profit ÷ cost). For cost 600 and price 1000, margin is 40% while markup is about 67%. Check which basis a counterpart uses. For tax-inclusive figures, convert to net first with the tax calculator.
Frequently asked questions
What is the difference between margin and cost ratio?+
Margin plus cost ratio equals 100%.
What is the difference between margin and markup?+
The denominator differs, so the values differ. This tool shows both.
How do I find the price from a target margin?+
For example, a cost of 600 with a 40% target margin gives 600 / 0.6 = 1000.
Is tax included?+
To work with tax-inclusive figures, convert to net first with the tax calculator.
Are my inputs stored?+
・Gross profit = price − cost
・Margin (of price) = profit ÷ price × 100
・Cost ratio = cost ÷ price × 100 (= 100 − margin)
・Markup (of cost) = profit ÷ cost × 100
・Price from target = cost / (1 − target margin). Based on standard accounting/commercial definitions.
This site does not represent any organization and does not guarantee the accuracy of the results. Definitions (margin vs markup) vary by industry and source. For exact accounting or tax treatment, consult a professional such as an accountant.